What Is Digital Marketing?

 Digital marketing is advertising and content distribution via a variety of digital channels.Digital marketing includes online channels such as search engines, social media, email, applications, websites, and any new digital channels that might arise with the possibility of advertisement. It also includes offline channels that include digital media as well.

The growth of digital media and digital platforms has made digital marketing the most potent form of marketing. Even traditional channels are changing to fit more digital media into them, and that emphasizes its importance in a modern-day marketing strategy.